Virovitica is a city with a long history. Located on important traffic routes, Virovitica is throughout history known as a market town.
In that context Rokovo is a traditional multi-day manifestation of regional character which has annually been held in August since 1993. It is a significant religious, socio-political, cultural, entertainment, eno-gastronomic, and sporting event.
The central motif of the event is a Christian holiday of St. Roko, the patron saint of the Virovitica parish, and therefore that day, August 16, is also celebrated as Virovitica City Day.
Over the course of ten days, during the whole Rokovo event, from morning until night, over 100,000 visitors gather together, both young and old. By the number of visitors and the volume of program, it is the largest manifestation in this part of Croatia.
In 2015 the Rokovo event also won the “Simply the Best” award for creative tourism product development in the category of entertainment festivals.
In terms of tourism, Rokovo has become a recognizable brand, a manifestation that has no competition in continental part of Croatia, from Varaždin to Osijek.
The program of Rokovo includes numerous attractive events such as VUF – Virovitica Street Festival, VT Rock Fest, VIROkreativa – a handicrafts fair, as well as numerous art exhibitions, theatrical performances, concerts, fashion shows, sports competitions and tournaments, some of which are international in character.
The interesting fact is that the residents of Virovitica usually plan their vacations in accordance with Rokovo, because everyone wants to be HERE these days, in their own city, to celebrate its birthday together.
These are also the days when many of our fellow citizens who live and work in other towns, not only in Croatia, but also throughout Europe and the world, are happy to come to the city. It is a time when the streets are lively and full of people who want to have good time, interesting programs and great fun.
These are the days when the residents of Virovitica and their guests live like one big family, in a historically significant city where Zagreb was once granted its royal status.
Therefore welcome to Virovitica, see you again this year at Rokovo!